Apple
- Apple unveiled a new purple color for the iPhone 12.
- The announcement was made at Apple's Spring Loaded event on April 20.
- When the iPhone 12 was announced last year it came in black, blue, green, red, and white.
- See more stories on Insider's business page.
Apple is now offering the iPhone 12 in a light purple color, CEO Tim Cook announced during the company's Spring Loaded event.
The new color, "just in time for spring" according to Cook, is now the sixth color available to choose from with the iPhone 12 line. When Apple unveiled the iPhone 12 and iPhone 12 Mini last fall, the new models came in black, blue, green, red, and white.
The purple iPhone 12 will be available for preorder on Friday and fully available on April 30.
"This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic – the fastest chip ever in a smartphone – great battery life, and the best 5G experience on any smartphone," Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in the press release.
Apple iPhone 12 lineup has been called one of the company's most important launches in years, according to some analysts. The smartphone models come with 5G compatibility, new sizes, and come with lower price tags. The standard iPhone starts at $799 and the iPhone 12 Mini starts at $699.
TheiPhone 12 comes in four different models: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.
Apple's Tuesday event, dubbed Spring Loaded, is expected to include an unveiling of a new iPad Pro as well as potential announcements of updates to AirTags, Apple TV, iMac, and the Apple Pencil. Apple released the current iPad Pro in March 2020. The event is currently available to watch on Apple's website.